Lance Armstrong at the 2001 Tour of Switzerland
He is known for his amazing determination, athletic prowess, and ability to motivate people around the world to 'dare to change your life' through his Live Strong campaign. Now Lance Armstrong will speak to thousands of spa professionals who live wellness everyday at the 2009 International SPA Association's Conference & Expo, Oct. 5-8 in Austin, Texas. Armstrong will be honored with the 2009 ISPA Alex Szekely Humanitarian Award.
"Lance Armstrong is an inspiration to millions. His tireless humanitarian efforts have raised awareness and education towards a disease that has affected so many," said ISPA Chairman Jean Kolb. "As this year's closing keynote speaker, he will share his story of survival and how he incorporates wellness into his everyday routine, which has helped him overcome so many obstacles."
Armstrong, a native of Texas, will speak about how he beat cancer by simply focusing on one thing - recovery. This message will resonate with spa industry professionals as they are simplifying their businesses and getting back to the basics of spa by focusing on wellness. In taking a step back and allowing himself time to work on his health, Armstrong was able to achieve incredible success. Connecting your mind, body and spirit will get you on the road to wellness.
The ISPA Alex Szekely Humanitarian Award is given to ensure that the late Alex Szekely's vision for ISPA and humanity continue to resonate for years to come. Past recipients include Deborah Szekely, founder of Rancho La Puerta; Dr. Kenneth Cooper, founder of the Cooper Institute and Aerobics Center; Ruth Stricker, founder of The Marsh, a Center for Balance and Fitness; Dr. Michael Jacobson, co-founder of CSPI; Dr. Maya Angelou, author, actress and civil-rights activist; and Sir Sidney Poitier, Oscar-winning actor, writer, director and diplomat.
Armstrong will accept the 2009 ISPA Alex Szekely Humanitarian Award during the closing General Session on Thursday, Oct. 8.